Color scheme -- for review

Burgundy & Sand

Deep wine-red with warm sand tones on cream. It feels prestigious and classic -- warm and dignified, the kind of color you'd associate with established institutions.

See the full site in this theme ->

Brand mark

emblemon light
reversed logoreversed, on primary

Color

Pro Warm, prestigious, confident. Con Red can read formal / traditional.

Brand

  • Primary --primary Headings, dark sections, primary buttons, footer
  • Primary hover --primary-hover Hover / pressed state of primary
  • Primary tint --primary-tint Soft tinted backgrounds, hero wash
  • Accent --accent Eyebrows, underlines, accent CTAs, highlights
  • Accent hover --accent-hover Hover of accent, eyebrow text
  • Accent tint --accent-tint Pills, soft accent fills, focus ring

Surfaces

  • Paper --paper Page background
  • Surface --surface Cards, panels, inputs
  • Surface 2 --surface-2 Section dividers, subtle wash

Text

  • Ink --ink Primary text and headings
  • Ink soft --ink-soft Body and secondary text
  • Ink faint --ink-faint Captions, meta, placeholders

Lines & status

  • Line --line Hairline borders, dividers
  • Line strong --line-strong Stronger borders, input outlines
  • OK --ok Success / positive
  • Warn --warn Warnings and errors

Typography

Pro Distinctive serif/sans pairing, highly legible. Con Two fonts add a little weight.

FrauncesDisplay -- headings, leads

opsz / weight variable serif

InterText -- body, UI

400 / 500 / 600 / 700

--step-4Display · Hero headlines · Fraunces

Better Business, Better World.

--step-3H1 · Page titles · Fraunces

Better Business, Better World.

--step-2H2 · Section headings · Fraunces

Better Business, Better World.

--step-1H3 / lead · Subheads, lead copy · Fraunces

Better Business, Better World.

--step-0Body · Paragraph text · Inter

Better Business, Better World.

--step--1Small · Labels, captions, meta · Inter

Better Business, Better World.

Spacing scale

Pro Consistent rhythm, easy to tune. Con Can feel rigid for dense data.

--s1
--s2
--s3
--s4
--s5
--s6
--s8
--s10
--s12
--s16
--s24

Radii & elevation

Pro Approachable, premium feel. Con Generic if overused.

rinputs, small cards
r-lgcards, panels
r-pillbuttons, pills
shadowcards
shadow-lglifted

Buttons

Pro Clear three-role hierarchy. Con Accent must stay contrast-safe.

Forms

Components

Eyebrow label

A section heading

Muted supporting copy in --ink-soft, on the page background.

PillTag

Business is service

Meeting real needs well is value creation, not a compromise of virtue.

Payam Zamani

Payam Zamani

The Future of Capitalism

Dark band

Eyebrow on dark

Reserve your place.

Footer, register CTA, and section dividers use --primary with accent highlights.

Iconography line-art, currentColor, 1.6 stroke

Pro Light; recolors with the palette. Con Thin strokes fade on busy photos.

circles
network
gatherings
service
book
paper
pen
spark
arrow
pin
calendar
check
mail
linkedin
heart
quote
mic
chat
globe
star
grid
chart
search